It all started with a crisis

Tuesday, August 19, 2014

When I think about how I came to be at DVL, it all started with a crisis. Let me tell you my story.

In the fall of 2001, I was the senior vice president of sales and marketing for a healthcare company in Nashville. We received a “cease and desist” order from an attorney representing a California-based firm, as did a dozen or so of my same-named companies around the country. We were told we had less than two months to stop using the name under which we had conducted business. Many of us had used this name for decades.

We immediately called the big agencies in Nashville and begged for assistance. We reached out to anyone we thought could handle this type of project. Read More…

DVL’s Meet Our Partner Series: Jimmy Chaffin

Friday, August 8, 2014

DVL Partner Jimmy Chaffin

DVL’s new Meet Our Partner series will include a Q&A session with each of the agency’s partners. First on our list is Jimmy Chaffin, who has worked at DVL for 28 years.

Here is his Q&A with one our summer interns, Gillian Richard, covering Jimmy’s professional background, career advice and his love for his family and baseball. Read More…

Public Speaking: Lessons from Maya Angelou

Wednesday, July 2, 2014

By Office of the White House (via NPR, courtesy of the White House) [Public domain], via Wikimedia Commons

By Office of the White House (via NPR, courtesy of the White House) [Public domain], via Wikimedia Commons

Who’s the best public speaker you ever heard? For me, the answer is Maya Angelou. I heard her speak many years ago. I’ve forgotten some of the surrounding details, but I’ll never forget her.

Most speakers are not memorable. But she captured an audience of around 1,000 and mesmerized us for an hour. There was no PowerPoint. No background music. Nothing but her incredible presence.

There were many reasons why she was such a powerful speaker. Here are a few that we can all use to improve our own presentations: Read More…

Record-setting ratings continue in U.S. during 2014 FIFA World Cup

Wednesday, June 25, 2014

photo 1 - world cup imageIn case you didn’t know, there’s some soccer being played in Brazil right now. It would be pretty hard not to know what is going on, since the 2014 FIFA World Cup is on track to become the most socially mentioned sporting event ever. Additionally, the World Cup is dominating coverage across traditional media outlets.

According to a Wall Street Journal article, the World Cup match between the U.S. and Ghana drew 15.9 million viewers between ESPN and Univision, the Spanish carrier of the game. Comparatively, the 2014 NHL Stanley Cup drew 6 million viewers and Game 5 of the NBA Finals drew 17.9 million viewers.

The numbers show that Sunday’s U.S.-Portugal match set records as the most watched game in U.S. soccer history with 18.2 million viewers. The game was also the biggest non-football telecast for the Worldwide Leader in Sports (ESPN). Read More…

Social footprint of the World Cup

Thursday, June 19, 2014

By Marcello Casal Jr/ABr (Agência Brasil) [CC-BY-3.0-br (http://creativecommons.org/licenses/by/3.0/br/deed.en)], via Wikimedia Commons

By Marcello Casal Jr/ABr (Agência Brasil) [CC-BY-3.0-br (http://creativecommons.org/licenses/by/3.0/br/deed.en)], via Wikimedia Commons

Arguably the biggest international sporting event outside of the Olympics, the World Cup has dominated social media, and according to an Adobe Systems study, it may pass the Super Bowl and the Olympics as the most socially mentioned sporting event – ever.

That’s hard to fathom, but it makes perfect sense. The World Cup has a greater global appeal than the Super Bowl and soccer – err, I mean ‘fútbol’ – is the most popular sport in the world. In fact, the United States only makes up about 8 percent of the World Cup’s social impact.

Let’s dive into some of the World Cup social statistics provided by @TwitterData. Read More…

SEO Trends: Audiences on the Go

Tuesday, May 20, 2014

seo-blog-imageThese days it is natural to see people all around us on some sort of mobile device such as a smartphone, laptop or tablet. Many times I have wondered how much more advanced we can possibly get with technology and Internet access.

The truth is, we have only just scratched the surface. In the coming years, we can expect devices to anticipate our surfing habits and respond accordingly.

Here is an interesting look into some of the technology advancing whilst we go about our day: Read More…

Job Search 101

Tuesday, May 13, 2014

It’s spring, which means a massive amount of college graduates are getting ready to hit the streets in search of the ever-elusive job. The economy is still tough, and the public relations industry remains as competitive as ever.

I oversee DVL’s associate program, a year-long job offered to college graduates, which means I receive countless resumes daily. More often than not, a cover email contains misspellings or the email was addressed to another agency (Guess what I do when I get one of those? #delete).

It should go without saying, but when looking for a job, cover your bases. Read More…

The Art of Communication

Monday, April 28, 2014

handshake ronald blog post

Courtesy of publicdomainpictures.net

I went on a college basketball road trip this spring to watch my alma mater’s (Middle Tennessee State University) men’s and women’s teams compete in a conference tournament.  I am a season ticket holder, but rarely go on extended road trips.  There are a group of fans that are regular “roadies” and they all know each other.  While on the trip I rediscovered the importance and nuances of basic communication – no email, no text, just basic face-to-face communications. Read More…

The End Is Where We Start

Tuesday, April 22, 2014

Courtesy of wikimedia.org

Courtesy of wikimedia.org

DVL had a tremendous impact on my career more than a decade before my employment here. Many years ago, I worked in the marketing department of a Medicare HMO. DVL was brought in to assist with a corporate name change.

Most people believe the process begins with establishing the new name but, in actuality, that’s where it ends.

T.S. Eliot said it best: “What we call the beginning is often the end. And to make an end is to make a beginning. The end is where we start from.” The end, in this case, rests in the minds of current and future customers. Read More…

DVL Testimonials: A Look Inside DVL’s Culture

Wednesday, April 16, 2014

dvl pr&a rgb

DVL Public Relations & Advertising

DVL is known for its great clients and great work by talented, intelligent people. However, one of our greatest strengths is our history of building strong client relationships.  This is accomplished by listening to what our clients want to achieve and then providing them with creative strategies to accomplish those objectives. Not just once, but repeatedly – continually seeking out ways to create unique, fresh and progressive ideas. DVL has a commitment to the client and delivering results. Read More…