DVL Testimonials: A Look Inside DVL’s Culture

Wednesday, April 16, 2014

dvl pr&a rgb

DVL Public Relations & Advertising

DVL is known for its great clients and great work by talented, intelligent people. However, one of our greatest strengths is our history of building strong client relationships.  This is accomplished by listening to what our clients want to achieve and then providing them with creative strategies to accomplish those objectives. Not just once, but repeatedly – continually seeking out ways to create unique, fresh and progressive ideas. DVL has a commitment to the client and delivering results. Read More…

Why We Need White Space

Wednesday, April 2, 2014

24204 DVL AWA AD

2012 AWA Honorees Ad (produced by DVL)

Shopping with my grandmother when I was a little girl was always a real treat. But, inevitably at the end she would pronounce, “My eyes are tired–there’s just too much to see. Let’s go home.”

I always wondered what she meant by that remark. Why would too much to see make her eyes hurt? But now, many years later as a graphic designer, I totally understand what she was referring to. She was experiencing a sensory overload, and in the end, could not enjoy what she was seeing.

Unfortunately, quality graphic design can be affected in the same way. Read More…

IABC Crisis Communications Panel Recap

Monday, March 24, 2014

IABC monthly luncheon crisis communications panel


I recently heard tips from a crisis communications panel during IABC Nashville’s monthly luncheon.  The panel included:

  • Julie Davis, Vice President of Strategic Communications, Brookdale Senior Living, Inc.
  • David Green, Vice President, Jarrard Phillips Cate and Hancock
  • Elizabeth Latt, Asst. Vice Chancellor Public Affairs, Vanderbilt University
  • Ronald Roberts, President, CEO, DVL Public Relations & Advertising
  • Moderator, Mimi Bliss of Bliss Communications


Here are some highlights of the tips they offered: Read More…

A Man of Few – But Important – Words

Friday, March 7, 2014

Pat Summerall: A Life Remembered (YouTube)

Several years prior to his passing last April, legendary sportscaster Pat Summerall was asked how he would craft the first sentences of his obituary. His response: “Pat Summerall died Tuesday.  He was 82.”

John Madden, Summerall’s longtime broadcast partner had this to say about his friend known for succinct, to-the-point communication: “I was so lucky I got to work with Pat…He was so easy to work with. He knew how to use words. For a guy like myself who rambles on and on and doesn’t always make sense, he was sent from heaven.”

Those of us who make a living writing and practicing our craft could probably learn a good lesson from Mr. Summerall. Our audiences are barraged with information on a daily basis. We need to get their attention quickly and succinctly – whether it’s writing a press release, ad copy or bylined article. We need to cut through the clutter. Get to the point. Say what you want to say and move on.

Read More…

Celebrate the Sweet Sound of Home with DVL’s Original Christmas Song

"Ho-Ho-Home" penned, performed and recorded by DVL employees

Thursday, December 12, 2013

Original Christmas Song: Ho-Ho-Home Music Video, performed by Nashville's DVL Public Relations & Advertising

Watch the music video at www.SweetSoundOfHome.com.

It is not often we stray from industry-related topics on this blog, but the spirit of the season has us reflecting on the past year.

Our family, friends and clients have given us many reasons to be happy in 2013 – so happy we just had to sing. To showcase our joy, we put together a DVL house band to write and record an original Christmas song, “Ho-Ho-Home.”

Visit SweetSoundOfHome.com to watch a video of our little holiday music adventure. In it, you’ll see some DVLers spending time with kids at Catholic Charities of Tennessee.  We’re lending our support to this great organization this holiday season.  You can join in, too.  Download our song from iTunes, and all proceeds go to Catholic Charities, helping refugees and immigrants feel at home in Middle Tennessee. Read More…

#AmIDoingThisRight: A Guide to the World of Hashtags

Tuesday, October 8, 2013

Choosing a hashtag used to be a decision users made on Twitter; however, now the popular character has crossed platforms and officially gone mainstream. In fact, a study by RadiumOne reveals that 75 percent of social media users are using hashtags.

Let’s back up for just a second though, and look at what exactly the purpose of a hashtag is.

The hashtag was created to effectively group tweets and make it easier for users to find topics being talked about in the Twittersphere. Because of this, hashtags can be an integral tool for increasing Twitter engagement if used correctly.

So as a brand, how do you effectively use a hashtag?  Here’s a quick run through of the dos and don’ts of choosing a hashtag for a Twitter campaign.

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Social Media Account Teams – Defining Roles to Meet Brands’ Communications Goals

Thursday, August 1, 2013

Image courtesy of Paola peralta

Image via Paola peralta

In the agency world, many of us are experiencing more and more clients requesting social media guidance and assistance. As it continues to become a larger part of the public relations conversation (it’s only going to increase with time), it’s imperative that we all understand the foundation of a social media account team.

This shouldn’t be news to any communications professional; the team should collaborate as a single organism to accomplish the overall communications goals just like any other team. But is there a by-the-book structure? My personal opinion is no. By-the-book and social media are like oil and water, they just don’t mix. Social media is forever changing, and client needs constantly evolve. But there is a foundation to every social media team. The following roles are a good place to start:

Read More…

How to Make the Most of Email Marketing

Monday, July 29, 2013

Image via ePublicist

With 89 percent of internet users sending or receiving electronic communications, email is the most popular online activity. Email marketing is just one of many digital tools for brands, but when done right, it can be one of the most effective ways to communicate with consumers.

Email is an active communication tool that allows you to send messages directly to consumers rather than relying on them to find you. Your audience has opted-in to receive the communication, so they want and expect to hear from you. Therefore, consumers are more likely to read your message and take a desired action.

Notice I said earlier that email can be effective when done right. There are many variables that go into successful email marketing, but the foundation of your efforts has to be the content. You need messages that will grab your consumers’ attention and even motivate them to act. If you don’t have interesting content, then you’re wasting your time and your audience’s time.

Once you have a solid content strategy, there are a few other steps you can take to maximize your email efforts.

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DVL Named a Top Workplace, Honored with Ethics Award

Tuesday, July 2, 2013

TWP_Tennessee_Portrait_2013_AWRecently, our agency was recognized when The Tennessean named DVL as a top workplace in Middle Tennessee.

If you follow our posts on Twitter or Facebook, you may have noticed that we refer to people who work here as “DVLers.” We’re all not just employees of a communications agency. We are part of a team that cares greatly about each other and shares similar values, like hard work, integrity, transparency and mutual respect.

The Tennessean partnered with WorkplaceDynamics to survey employees from 750 total small, midsize and large companies to determine “outstanding companies in Middle Tennessee that work to create a positive and productive work environment.”

From the 750 companies, the field in the small business category was narrowed down to the Top 25 and DVL placed sixth among small businesses in Middle Tennessee.

In addition, DVL was the only company to be honored with the Ethics Award. DVL received the top overall score among business of all sizes for employee responses to ethics and value-based questions about the company.

Many DVLers aren’t surprised about the agency’s recognition – and aren’t shy to share why:

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So You Want to Get a Job in PR…

Thursday, June 13, 2013

Image via digitalart

Image via digitalart

Graduating from college without a clear career path can be frustrating. It goes without saying that you will frequently be asked the ever daunting question about future career plans.

My career began with a post-graduate internship at DVL. I knew agency experience would be a perfect way to launch my career in public relations. So why weren’t people impressed when I told them about my plans to work at the agency of my dreams? Not everyone could see past the title.

While the title “intern” is not something a recent graduate might be eager to flash, it is worth taking a second look at these opportunities for several reasons.

Read More…