posted on Tuesday, October 8, 2013 by Claire Sullivan
Choosing a hashtag used to be a decision users made on Twitter; however, now the popular character has crossed platforms and officially gone mainstream. In fact, a study by RadiumOne reveals that 75 percent of social media users are using hashtags.
Let’s back up for just a second though, and look at what exactly the purpose of a hashtag is.
The hashtag was created to effectively group tweets and make it easier for users to find topics being talked about in the Twittersphere. Because of this, hashtags can be an integral tool for increasing Twitter engagement if used correctly.
So as a brand, how do you effectively use a hashtag? Here’s a quick run through of the dos and don’ts of choosing a hashtag for a Twitter campaign.
For additional help when it comes to choosing a hashtag, see Twitter’s guide. And if you ever wondered what some people’s use of hashtags on social media sounds like in everyday conversation, here’s Justin Timberlake and Jimmy Fallon to show you.