posted on Monday, July 29, 2013 by Mallory Phillips
With 89 percent of internet users sending or receiving electronic communications, email is the most popular online activity. Email marketing is just one of many digital tools for brands, but when done right, it can be one of the most effective ways to communicate with consumers.
Email is an active communication tool that allows you to send messages directly to consumers rather than relying on them to find you. Your audience has opted-in to receive the communication, so they want and expect to hear from you. Therefore, consumers are more likely to read your message and take a desired action.
Notice I said earlier that email can be effective when done right. There are many variables that go into successful email marketing, but the foundation of your efforts has to be the content. You need messages that will grab your consumers’ attention and even motivate them to act. If you don’t have interesting content, then you’re wasting your time and your audience’s time.
Once you have a solid content strategy, there are a few other steps you can take to maximize your email efforts.
1. Write intriguing subject lines
2. Optimize for mobile
3. Follow the rules to decrease spam blockage
There are other do’s and don’ts, but these few guidelines can be the most effective ways to make your email marketing efforts successful.
Tell us what you think. Are there any email campaigns that stand out to you? Why?
Tags: blog, campaign monitor, communications, consumers, content strategy, digital tools, dvl, electronic communications, email campaigns, email marketing, emailexperience.org, hub spot, hubspot.com, pradical, responsive design, sales force, salesforce.com